Why Website Speed Matters More Than Ever

First impressions count, and on the web, speed is everything.

When a user visits your website, you have just a few seconds to capture their attention. If your page is slow to load, many won’t wait — they’ll leave and likely never return. Studies show that even a one-second delay in page load time can lead to a significant drop in conversions and customer satisfaction.

But it’s not just about user experience. Website speed is also a ranking factor for search engines like Google. A sluggish site could mean lower visibility in search results, reduced traffic, and missed opportunities.

Optimising your site speed involves compressing images, minimising scripts, using caching, and choosing quality hosting. Tools like Google PageSpeed Insights and GTmetrix can help you identify performance issues.

Whether you're running an online store, blog, or business site, ensuring your site loads quickly is one of the smartest improvements you can make. Fast websites feel better to use, convert better, and get found more often.